Haverstraw Brick Museum-Relaunch and grow
Challenge: The Haverstraw Brick Museum was small and unrecognized, despite an incredible heritage and story to tell.
Approach:At the outset, we interviewed the Board and other stakeholders to understand the needs and goals of the museum. Based on our findings we identified four categories of strategic focus that would determine the museum’s programming and direction:
Historical
Educational
Art & Culture
Community Outreach
Based on this framework, we re-designed the logo, wrote a new brand mission statement and created a contemporary website and social media platform. We also created information graphics, books, maps and collateral materials to support and enhance museum goals.
Today, partner Rachel Whitlow, acting as consulting Executive Director, has laid out programming initiatives, events and exhibitions to reflect the new mission of the museum. She has developed plans for the next five years, including a comprehensive funding strategy that includes grant proposals, strategic partnerships, and donor based fundraising.
Impact: The museum has doubled its membership, developed a strong relationship with its community and schools, generated significant grant funding and begun a process of re-building that will ultimately include both a research center and a new Museum structure.
up-cycling TexTILES company-Growth
CHALLENGE: The client needed to expand beyond current markets, especially overseas.
Approach: We conducted stakeholder interviews to provide marketing and sales strategy input. We found there was confusion around the product offerings as well as how the up-cycling manufacturing process worked. Additionally, we found the company’s social impact was highly important to clients but was not being communicated.
The core of the strategy we developed was a clear brand positioning around a mission driven platform of sustainability, the environmental benefits of up-cycle manufacturing and the social impact on the local community of women who worked for the client. Clavis updated the brand identity, created new marketing communications that placed women at the center of the social impact story, and described the manufacturing process as five easy to understand stages while also placing stronger emphasis on environmental benefits.
Impact: The client was able to expand their presence in both the US and European markets, while providing sufficient additional work for their employees to expand beyond the original base.
